The business club for tourism
Doing businessamong friends.
Skål South Tyrol is the business club of tourism, connected with 12,555 Skålleagues in 98 countries. One town over or a continent away: Skålleagues welcome each other as friends.
What Skål is
Skålistheonlyorganisationthatbringseverybranchofthetravelandtourismindustrytoonetable:fromhotelstocablecars,fromtravelagenciestodestinations.
- 1934
- Founded in Paris
- 1958
- Skål South Tyrol, Club 171
- 12,555
- Skålleagues worldwide
- 98
- Countries in the network
The club
Number 171
of 319.
What began in Paris in 1934 has had a home in South Tyrol since 1958: our club, today based in Brixen. Hoteliers, restaurateurs, tourism professionals and suppliers: the people behind this region's tourism, at one table.
The name is a Nordic toast. Its four letters stand for what Skålleagues wish one another.
Based in Brixen · meetings across South Tyrol
Become a member- SSundhetGood health
- KKärlekFriendship
- ÅÅlderLong life
- LLyckaHappiness
Paris
1934
Skål is founded
After a shared study trip, travel professionals create a club that joins tourism and friendship: Skål International.
Merano
1958
South Tyrol joins
Club 171, Skål Alto Adige Südtirol, is founded. A steady part of the worldwide network ever since.
Bolzano
2024
General assembly at NOI Techpark
The club visits South Tyrol's innovation district: hospitality culture meets technology.
Bad Ischl
2026
Twinning with the Salzkammergut
Skål South Tyrol and Skål Salzkammergut seal their partnership: sustainable tourism and exchange across the Alps. Return visit to South Tyrol in November 2026.
98 countries
Today
One toast connects: Skål!
12,555 Skålleagues in 319 clubs worldwide, and a lively club in South Tyrol bridging tradition and future.
What the club gives.
Four reasons Skålleagues stay. Most of them for decades.
- 01
Network
Colleagues in 98 countries, and in every valley of South Tyrol.
- 02
Friendship
Meetings turn into bonds that last for decades.
- 03
Knowledge
Expert talks at every meeting, industry insight first-hand.
- 04
Welcome
Wherever you travel, Skålleagues around the world receive you.
- 01
Network
Colleagues in 98 countries, and in every valley of South Tyrol.
- 02
Friendship
Meetings turn into bonds that last for decades.
- 03
Knowledge
Expert talks at every meeting, industry insight first-hand.
- 04
Welcome
Wherever you travel, Skålleagues around the world receive you.
Voices
What members say.
At Skål I share a table with people who face the same questions I do, just from completely different angles. You won't find that in any other network.
Meetings.
2026 / 27
Alpine Skål Challenge
Kronplatz, Bruneck
Return visit of Skål Salzkammergut
South Tyrol
General assembly
Merano
Guests are welcome upon registration. Write to us.
“Anywhere in the world, a visiting Skålleague is met with a warm welcome.”
The Skål promise, since 1934